The month of July opens in Nepal with the Naga Panchami festival, which is devoted to the Snake-Gods called Nagas. Sacred snake images are displayed on religious altars, offerings are made at snake holes, and parades featuring live serpents fill the main streets of many villages.

In Japan, this day is sacred to Fuji, the ancient Japanese goddess of fire. Fuji is also regarded as the grandmother of Japan, and on this special day (which also marks the start of Mount Fuji Climbing Season) she is honored with prayers and burnt offerings.